The Instagram Account

Role: Creative Director, copywriter, social strategist
Creative team: Chris Kent (graphic design) and Adriana Castro Ruiz (data science)

@RemixWorkshop was the first ever, non-marketing owned Microsoft Instagram account. The goal of the account was to evangelize Microsoft’s open source, 3D rendering software build “for everyone” – Paint 3D.

Within the project I worked with Chris, our graphic designer, to create mockups for our strategy pitch documents, pitched to senior leadership, put together social strategy, worked with legal to gain approval, and managed pitches and budgets with the external agency we hired to design the initial posts.